Assistant General Manager - Marketing Communication - Real Estate Developer (8-12 yrs)
Assistant General Manager - Marketing Communication (Female) - Real Estate Developer
Responsible for marketing communications strategy, design, implementation and review for driving sales and improving customer satisfaction. Serve as primary media contact directing all publicity, consumer awareness, and image campaigns; develop media press kits and releases. Draft executive speeches, manage company public relations archives and oversee execution of special events. Address complex, sensitive issues. Interface with client leadership to identify the vision, set priorities, and balance competing PR needs; ensure campaigns remained focused and effective.
- Create marketing and promotional materials in line with marketing objective
- Create company literature and other forms of communication.
- Conceptualize, Design and launch marketing campaign
- Creating opportunity for collaborative marketing and event tie-ups
- Accountable for media buying from publications; Negotiate with media networks/suppliers/agency;
- Supervising external and internal communication with stakeholders.
- Strategizing Offline, Online, Social & web plan for the company as brand positioning initiatives.
- Create and deliver press releases, media relations content, case studies, white papers, executive bios, corporate newsletter content, social media content
- Identify, develop and execute communications strategy for key media contacts and customer references.
- Conduct extensive media outreach and Initiate PR relations with Press and magazine
- Coordinate conferences, trade shows, and press interviews.
- Conceptualizing, planning and implementing a comprehensive Marketing strategy to support Sales and Business development.
- Developing Communications Budget & implementation.
- Planning and execution of domestic and international marketing initiatives.
- Negotiate contracts with marketing partners to manage product promotion.
- Designing and Managing Marketing and Promotional Campaign (ATL and BTL) to drive the Company's Sales and revenue objective.
- Strategize Media planning of various media vehicles
- Agency recruitment and media briefing
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