Founder at A HR Consultant
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Assistant Director - Public Relations - PR Agency (8-10 yrs)
Location : Delhi
CTC : Rs 15 LAC
Role : AD PR
Client : PR Agency
As a PR Consultant working with an agency, you will be responsible for promoting, managing and maintaining the public's view of the person, organization, product or service you represent.
- You will work with individual clients, company executives or both to determine the exact publicity-related goals you would like to achieve for your client.
KRA's :
- Liaising on a daily basis with clients and the media, often via telephone and email
- Relationship building and networking with colleagues, clients and the media
- Monitoring the media, including newspapers, magazines, journals, broadcasts, newswires, social media sites and blogs, for opportunities for clients
- Working as part of an account team to develop client proposals and implement the PR activity
- Preparing regular client reports and attending client meetings
- Researching, writing and distributing press releases to targeted media
- Promoting news stories and features to the media, known as 'selling in'
- Collating, analyzing and evaluating media coverage
- Event management, including press conferences and promotional events
- Attending and promoting client events to the media
- Assisting with the production of client publications, such as in-house magazines
- Commissioning market research
- Coordinating studio or location photography
- Undertaking research for new business proposals and presenting to potential new clients
- Managing the PR aspect of a possible crisis situation.
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