HR at Careerist Management Consultants
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Assistant Brand Manager/Brand Manager - FMCG Conglomerate (5-8 yrs)
Job Description :
Job Title : Assistant Brand Manager/Brand Manager
Level: AM/Manager
Reports to : Head of Marketing
Industry: Leading FMCG Conglomerate
Location : Pune
About Client :
Our client is one of the leading fmcg conglomerate. They are mainly into Indian Ethnic Food business. They have a national presence across all regions in India as well as in 40 countries around the world.
Role Summary :
- The person should be responsible for managing brand to achieve desired positioning in consumers mind and targeted market share through planning and activating direct marketing efforts.
- Conduct market research to indentify opportunity areas for new product development
Job Responsibility :
- Plan and implement annual brand strategy.
- Prepare and track annual budget
- Track consumer insights
- Plan and manage marketing campaigns
- Analyse sales trends and market share
- Track brand performance in all the territories and plan strategy
- Visit market periodically for first hand data on competitors activities and consumer trends
- Prepare plan for new product development
- Prepare strategy to ensure brand recall
- Identify cost effective and innovative methods for product promotion
- Ensure product promotion and launch activities on schedule by following up with agency, printers and suppliers of POP material.
- Liaison with creative and brand agency
- Periodically review packaging and POP material for maximum impact
- Follow up with purchase department to ensure all material required for launch is available on schedule.
Desired Candidate Profile :
- Must be a full time science graduate/ MBA marketing
- 5 to 8 years of experience brand management (FMCG, preferably food).
- Must have good communication and interpersonal skills.
- Good understanding of brand management, Brand Activation and consumer behaviour
- Must be less than 35 yrs old
Salary : INR 6,00,000 - 10,00,000 P.A.
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