Job Title : Lead, Marketing & Partnerships

Location : Green Park, Delhi

Experience : 4+ years

Assembly Luggage (https://www.assemblytravel.com) is a rapidly growing e-commerce brand revolutionizing the travel experience. Our thoughtfully designed luggage prioritizes smooth transit and effortless organization, empowering travelers to focus on the joys of exploration. We're a digitally-focused company, with a strong emphasis on direct-to-consumer sales through our own website.

The Opportunity

We're seeking a passionate and experienced Lead, Marketing & Partnerships to join our dynamic team. In this strategic role, you'll take ownership of developing and executing high-impact marketing and partnership initiatives that fuel brand awareness, drive customer acquisition, and propel Assembly Luggage to the forefront of the travel industry.

Responsibilities:

Develop & Lead Marketing Strategy : Craft a comprehensive digital marketing strategy aligned with brand vision and business objectives. Identify key performance indicators (KPIs) and monitor progress, making data-driven adjustments to optimize campaigns.

Forge Strategic Partnerships : Cultivate and manage impactful partnerships with complementary brands, influencers, media outlets, and relevant marketing channels to amplify brand reach and drive targeted traffic to our webstore.

Navigate the Evolving Landscape : Continuously explore and implement new digital marketing channels to maximize brand discovery and sales generation.

Lead Public Relations Efforts : Spearhead Public Relations (PR) activities, proactively pitching stories to media outlets and fostering relationships with PR agencies.

Ecommerce & Fintech Partnerships : Develop and manage strategic alliances with top affiliate networks, FinTech players (e.g., Slice, Cred), and leading banks (e.g., HDFC) to enhance brand visibility and unlock new revenue streams.

Team Leadership & Mentorship : Foster a collaborative and results-oriented marketing team, providing guidance and support to ensure continued growth and success.

Stay Ahead of the Curve : Monitor industry trends, competitor activity, and consumer preferences, adapting strategies to maintain a competitive edge.

Qualifications:

- Bachelor's degree in Marketing, Communications, Business Administration, or a related field with a minimum of 4+ years of experience in a fast-paced e-commerce environment.

- Proven track record of developing and executing successful digital marketing campaigns across various channels (e.g., SEO, SEM, social media, content marketing, influencer marketing).

- Extensive experience in building and managing strategic partnerships that deliver tangible results.

- Demonstrated expertise in Public Relations, including media relations and brand storytelling.

- Strong understanding of e-commerce marketing best practices and familiarity with leading marketing automation tools.

- Experience working with FinTech companies and integrating financial services into the customer journey (a plus).

- A data-driven approach with the ability to analyze marketing performance and translate insights into actionable strategies.

- Exceptional leadership and communication skills, with the ability to inspire and motivate a team.

- Passion for the travel industry and a deep understanding of traveler needs and preferences.

Ready to Join Our Journey?

If you're a strategic marketer with a passion for innovation and a proven track record of success, we encourage you to apply! Assembly Luggage offers a dynamic work environment, competitive compensation and benefits, and the opportunity to make a real impact on a rapidly growing brand

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