MANAGER - TRADE MARKETING

As Manager - Trade Marketing, your role is to develop and recommend trade marketing initiatives and strategies which, once approved and implemented, will effectively contribute towards attainment of the sales volume, sales revenue, market share, and profit contribution objectives which are established for each of the Company's brands. The core focus of this position is to act as an effective conduit between the Company's Sales and Marketing teams.

This role will be responsible for complete region.

Responsibilities include :

POSM and Activation Management

- Manage & execute the activation calendar, as agreed with Central Marketing and the Regional team.

- Responsible for planning & execution of all local activations.

- Responsible for execution of all National level and High end activations at the local level, monthly reporting on activations done and feedback on engagement programs.

- Develop & coordinate the required set of activation tools, including forecasting & provisioning of POSM to ensure the sales team have the required tools to implement the agreed activation plan and adequately provided for by the central marketing

- Manage third party providers/local vendors across event management, POS warehousing and logistics, POSM kit development and installation to assist in the timely and seamless delivery of the activation planned.

- Proper POSM management including reordering frequently required items and phasing out/deleting inactive items.

Liaison between Sales and Marketing :

- To act as an effective link between Sales and Marketing by ensuring that the required information is readily available to each other and exchanged in a timely and comprehensive manner.

- Support the Regional Manager in decision-making process by coordinating feedback on activations through direct interaction with Field Sales and Brand Marketing.

A & P Budget Management :

- Responsible for managing regional A & P budget. Frequent review of monies under/over utilised and suggest alternative options to increase investment efficiencies.

- Responsible to provide commercial intelligence like competition activities, insights and trends, competition data (Qualitative & Quantitative), channel wise market share, reports on KPI.

- Spend at least 3 days a week in the market, with the sales team, to support them in improving depletions by analysing the efficacy of the ongoing activations and developing new programs.

Conduct Trade Trainings :

- Spend time in the market to add value by conducting basic trade trainings on the key brands.

- Trainings to be conducted for waitstaff/key trade members as per the standardised format shared by central marketing. All trainings to be only conducted for on and off-trade for Category B, C, D accounts as defined by the Sales team. (Category A accounts be managed entirely by Brand Ambassador)

Required Experience & Skills :

- 6-8 years of relevant experience in marketing/ sales gained from FMCG/ Luxury goods industry.

- Graduate or equivalent academic qualification.

- Brand Management knowledge on brand positioning/ events/ PR / promotion/ research / merchandising.

- Strong commercial marketing acumen and insightful on consumer understanding.

- Knowledge of local HORECA market environment is a plus.

- Good creative and strategic thinking.

- Adept with Excel and Powerpoint.

- A high degree of personal presence with good networking, influencing, negotiation and communication skills

- Good knowledge of wines & spirits will be a distinct advantage

- Highly motivated and result oriented

- Self sufficient/Self starter with a great sense of self-initiative

- Appreciation & understanding of luxury goods market

Please note : We thank all applicants, however, due to very high no. of applications, only shortlisted candidates will be contacted.

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