ASMI - Senior Associate - Public Relations & Influencer Marketing (2-5 yrs)
Asmi- brand of Anjanajyoti Healthtech Pvt Ltd. is an Anonymous, Single Click, Quick Connect Mental Counselling Application that provides immediate online assistance in cases of depression and/or suicidal tendencies.
What you will be doing?
- Lead the company's PR and corporate communication strategy.
- Create communication strategies for new products, launches, events, and promotions.
- Continuously identify media opportunities for the Company, and its management in relevant forums.
- Work with the marketing team to create engaging content for media releases, social media platforms, newsletters, byline articles and keynote presentations.
- Participate in the design, content, and production of all marketing initiatives and suggesting creative ways to improve the company's public image.
- Develop a media relations strategy, seeking high-level placements in print, broadcast and online media.
- Schedule, coordinate and attend various events such as photo shoots, video shoots, etc.
- Maintain a keen understanding of industry trends, performing research and market analysis activities.
- Create, implement, and execute Influencer Partnerships for advertising, podcasts, and other collaborations.
Who are we looking for?
- Master's degree in journalism, Advertising, or related field - preferred.
- Passion for content - written and visual, social media engagement and customer centric approach is a must have.
- Min 2 years of experience in public relations and corporate communication, marketing, publications, and influencer management/partnerships.
- Self-starter, creative, idea generator, attentive to details and responsible working style;
- Good communication, skilled in the areas of problem-solving, task prioritization and follow-up. Ability to work well in an ambiguous and fast paced environment. Passion for the PR industry and its best practices. Depending on skills, aptitude and attitude, there is always more to do and grow.
- Must have good relations with media and influencers alike.
