Responsibilities :

- Build marketing programs to achieve Brand & Business Goals across different channels for all products

- Develop a marketing communications plan including strategy, goals, budget and tactics

- Develop business cases for marketing programs at the proposal stage and make recommendations on marketing tactics

- Create content for press releases, byline articles and keynote presentations

- Develop brand management plans and brand roadmap for Parent as well Sub Brands under AsianetNews Media & Entertainment.

- Understand the viewership metrics and design Marketing Strategies to achieve Monthly viewership Target as per Annual Operation Plan.

- Evaluate the impact of marketing programs in achieving their stated objectives, including impact on lead flow, LTV and retention

- Propose and manage marketing research projects to generate consumer insights in support of improved marketing strategy and communications

- Develop media relations strategy, seeking high-level placements in print, broadcast and online media

- Partner with creative teams, other internal stakeholders, and external agencies and vendors

- Lead the execution of marketing programs from start to finish, driving collaboration with the stakeholders and leveraging the right internal processes

- Work with the other marketing teams, other internal stakeholders, and external agencies and vendors

Qualifications for Marketing Manager

- 1-5 years of experience in Marketing/Branding or PR role.

- MBA from Top B-Schools.

- Experience building marketing programs and reporting on the results

- Exposure to digital and direct response marketing

- Competence as a creative writer with an eye for great emails and landing pages

- Proven track record designing and executing successful public relations campaigns at both a local and national level

- Strong relationships with both local and national business and industry media outlets

- Strong problem-solving ability, including metrics-driven thinking

- Event Planning experience is plus

- Start-up experience is a plus.

- Ability to travel as necessary

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.