Director at Ashoka University
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Ashoka University - Marketing & Outreach Manager (2-6 yrs)
Roles & Responsibilities
The Assistant Manager - Outreach will work across aspects of outreach and intake for AshokaX- online offerings for high-school, college and working professional audiences.
- They will help identify the right audiences for AshokaX programme offerings, develop targeted outreach initiatives and execute and monitor effective intake efforts.
- As part of a small team, they will play a key role in driving outreach, under supervision, for AshokaX programmes across marketing channels including social media, email marketing and others.
- They will be responsible for lead management, conversion optimization performance and class composition for specific courses.
- They will be responsible for building overall brand awareness, marketing momentum and positioning for AshokaX as a unique, pioneering online learning initiative in India.
Ideal Candidate Profile
The ideal profile for the AshokaX Assistant Manager Outreach position is a skilled, enterprising marketing operations professional, well versed with best-in-class marketing practices, higher-education audiences and conversion optimization techniques.
- The candidate must be a strong communicator with a keen interest and passion for higher-education expansion, the new learning economy and online as a medium.
- The candidate must have exceptional organizational abilities with a firm grasp of project management tools and techniques.
- The candidate should have a strong grasp of outreach and marketing practices, including lead generation, customer relationship management and conversion optimization.
- The candidate must have at least 3 years of work-experience with specific exposure to B2C marketing and outreach and/or higher-education and admissions & intake.
- The candidate must have experience of direct sales in some form, across experiences, to potential customers via email, phone or in-person.
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