Role and Responsibilities of a Lead Analyst

Lead Analyst for Outbound Marketing (LinkedIn & Others) and Inbound Leads responsibilities.

Role: The Lead Analyst is responsible for utilizing various outbound marketing tools and techniques, such as sending messages, emails, or making calls on platforms like LinkedIn, to generate high-quality leads. They are also accountable for managing and maintaining records of the connected leads in customer relationship management (CRM) tools and providing qualified leads to the Sales department. In addition, the Lead Analyst shall also have a role of communicating with inbound leads generated from marketing efforts.

Responsibilities :

- Generate qualified leads using outbound marketing tools and methods such as messages, email, and calls on platforms like LinkedIn and others.

- Maintain records of connected leads in CRM tools and supply qualified leads to the sales department.

- Communicate with inbound leads generated from marketing.

- Analyze profiles in various lead generation platforms like Apollo.io and LinkedIn.

- Use deep knowledge of qualified profile/company filtration to identify and target the most promising accounts.

- Utilize Sales Navigator to find and connect with leads.

- Maintain accurate reports on lead generation and follow-up activities.

- Use CRM tools to track and manage leads and opportunities.

- Hunt for proper profiles, filter by industry, category, and location.

- Use basic communication skills for chat and initial communication with leads.

- Understand market research in a given industry.

- Approach at least 20 qualified accounts per day.

- Handle inbound leads generated via marketing efforts.

- Handle clients approaching the company with their requirements on WhatsApp, emails.

- Understand the basic high-level requirements of the clients.

- Provide accurate data to the sales team by maintaining the data in CRM.

- Reply to clients only during urgencies during holidays or post office hours. This might not be required daily, but a positive attitude is a must.

Skills :

- Proven experience in lead generation and outbound marketing.

- Deep knowledge of qualified profile/company filtration.

- Experience using Sales Navigator.

- Proficiency in report maintenance and CRM tools.

- Strong LinkedIn skills, including profile hunting, filtering, and industry/category/location targeting.

- Good communication skills, including basic chat and communication with leads (Inbound & Outbound).

- Understanding of market research in a given industry.

- Positive attitude and ability to handle urgent client inquiries during off-hours.

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