HR Executive at Heads Up For Tails
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Arthmate - Senior Associate/Assistant Manager - Social Media (2-6 yrs)
Position Summary :
We are seeking an Assistant Manager- Social Media to manage our company's overall social media strategy across all platforms including LinkedIn, Facebook, Instagram, Twitter, Vernacular social media platforms, and YouTube. The successful candidate will be responsible for driving the success of all our social media channels, ensuring that our social media presence is aligned with our overall business goals and that engagement with our target audience is maximized.
Responsibilities :
- Develop and manage the content calendar that includes content copies, graphics, etc.
- Create, curate, and manage all published content (images, video, written)
- Stay up to date with current technologies and trends in social media
- Collaborate with other teams (marketing, design, customer service) to ensure delivery consistency
- Define, develop, and execute a social media & influencer marketing strategy,ownership of brand guidelines across platforms
- Organize various social media initiatives to drive engagement and grow followers across social platforms
- Perform research on social media trends and audience preferences, and implement the same in campaigns
- Execute ORM (Online Reputation Management)- review, moderate, and engage with all user-generated content (comments, DMs, etc)
- Writing content for social posts and collaborating with a graphic designer for daily engaging posts
- Moderate live sessions with experts/influencers and assist in driving community engagements
- Maintain reports on key metrics and share insights with the internal stakeholders
- Manage a team to ensure smooth execution of daily operations such as the publishing of posts, etc
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