Social Media Executive 

- As a social executive, you will manage our online presence by developing a strategy, producing good content, analysing usage data, facilitating and managing projects and campaigns. We looking for an experienced and versatile social media executive who is hungry to do this and more. Our ideal candidate has experience developing and executing social media campaigns while inspiring a team. He/she will be comfortable with day-to-day social media activities, as well as long-term strategy, thriving with tight deadlines and changing needs. If you are a people-person who loves the rewarding challenge of building a brand, we want to hear from you.

Requirements :

- Establish positioning, identify target audiences, and develop social media plans with specific objectives across different channels and segments.

- Manage the day-to-day handling of all social media channels such as LinkedIn, Facebook, Twitter, Instagram, and YouTube, adapting content to suit different channels

- Create engaging multimedia content (and/or outsource this effectively) across multiple platforms

- Develop, launch and manage new competitions and campaigns that promote our organisation and brands.

- Form key relationships with influencers across the social media platforms

- Undertake audience research

- Manage and facilitate social media communities by responding to social media posts and developing discussions

- Monitor, track, analyse and report on performance on social media platforms using tools such as Google Analytics and Facebook insights

- Research and evaluate the latest trends and techniques in order to find new and better ways of measuring social media activity

- Analyse competitor activity

- Recommend improvements to increase performance

- Set targets to increase brand awareness and increase audience engagement

- Manage, motivate and coach team members such as social media executives or assistants

Skills :

- If you have a degree, you can work towards relevant postgraduate qualifications in areas such as :

- Business intelligence and social media

- Digital and social media marketing

- Social media and interactive technologies.

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