Head of Marketing at Arrivae
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Arrivae - Assistant Manager - Search Engine Optimization (3-5 yrs)
Assistant Manager - SEO
Deliverables :
- Looking for a driven, growth oriented and metrics-obsessed SEO lead to plan, implement and manage SEO for Arrivae
- Proven experience in growing organic traffic
- Deep understanding and experience of search engine optimization best practices. Practical knowledge and proven experience of link building, technical seo, On-Page & Off Page Optimization etc.
- Ability to drive large scale projects, experiments and smaller tweaks with equal ease
- Technical expertise and experience covering crawler behavior, webmaster and all things related, site structure, html, css, javascript required.
- Proficient in tracking, analyzing errors from tools like Search Console, MOZ and getting them resolved on a regular basis
- Hands on experience in On-Page: meta tags, heading tags and optimizing content, internal linking, site structure
- Writing User engaging content topics for content writing and posting on Blogs
- Site submission in various Business Directories
- Submission on Social & Bookmarking sites
- Tracking competitor's backlinks using Ahref or Majestic tool
- Profile creation & management on high authority websites
- Content publishing on authority platforms
- Posting on QA forums like Quora on regular basis
- Perform regular multi-channel Integrated analysis (traffic, conversion, market share, ranking)
- CRO & UX - understanding of methods, tools and implementation.
- Implement advanced analytics (event tracking, consumer action tracking, attribution)
Preferred Qualifications :
- Graduates/ post-graduates from premier engineering institutes with at least 5 years of experience in Search Engine Optimization and Search Engine Marketing
- Proven- track record is a must: Should have proven track-record in driving organic traffic growth for one/ more of the large internet/ e-commerce companies/Real-estate
- Quantitative mind, numbers-oriented: Candidate should have excellent problem-solving skills, flair for numbers, and strong data crunching ability. Candidate should be able to keep the bigger picture in mind while effectively managing detail.
- Candidate should be exceptional at on-page optimization, off-page optimization & content building. Should be technically proficient & understand tech details right from site architecture to webmaster tools.
- Ability to work with minimum supervision, take initiatives, adhere to tight timelines and be self-motivated.
- Excellent communication and interpersonal skills
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