Candidate Profile :

Role : Marketing Campaign Coordinator

Vertical : Marketing

Education : Any graduate or postgraduate but MBA - Marketing( preferred)

Understanding o f: Marketing Campaigns, IT Sales process, CRM system, Lead sourcing

Total Experience: 1.5-2 years

Overview of the Company

Armentum is an IT Services company that provides the following services.

Website Design and Development

Web and Mobile Application Development (LAMP and MEAN/MERN Stack)

SEO Services

We have on-shore operations in Philadelphia, USA and our development center is based in Bangalore, India. Our total team strength is of over (50) people. Our team has deep expertise in building large scale applications in the finance, real estate, and banking industry.

Specific Responsibilities :

- Coordinate with the Lead Sourcer to generate leads for Website Design and Development, PHP and JavaScript Application Development, and SEO from various online platforms

- Will be responsible for planning and managing all outreach campaigns that are a mixture of email marketing and telemarketing

 - Coordinate with Telemarketer to make follow-up to convert sourced leads into appointments

- He/She will be responsible for working and coordinating with a team of writers, analysts, telemarketers, and interns.

- Maintaining the KPI for the team and the campaigns, drafting an analytics report every month and evaluate the performance with the growth manager and do course correction where required.

- Prior knowledge of working on any CRM for an end to end marketing and sales campaigns

- Promptly responding to emails from potential clients, coordinating with the sales team to ensure the appointment is set up, and to ensure all sales collaterals are ready before a sales call.

The campaign coordinator may also be required to assist in creating pre-sales documents

Ideal Candidate Description :

- 1.5-2 years of working in Marketing services specifically in IT marketing.

- Excellent Writing and Communication Skills

- Proficient using tools like MS Office & Google Drive

- Must possess knowledge of CRM systems and how they operate

- Excellent presentation skills

- Ability to learn things quickly

- Industrious, Orderly and Disciplined

- Must be able to meet tight deadlines

- Excellent documentation skills

- Ability to effectively communicate with different teams

- Quick thinker, ability to get things quickly, and to manage time

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