Armentum - Digital Marketing Professional (1-5 yrs)
Digital Marketing Speacialist
Key Result Areas:
- In line with and to fully support the commercial strategy of the business the role of Digital Marketing Specialist will drive the delivery of digital communication elements of wider integrated marketing communications and campaigns.
- Consistent and timely reporting on key KPIs with analysis in order to help the business extend its reach with various external stakeholder groups including architects, contractors/installers and distribution partners.
This is what we need:
- Digital marketing qualified/Bachelors degree in Marketing or Business
- Strong knowledge of key digital platforms and channels within the B2B arena SEO, SEM, PPC and re-marketing
- Able to build a network and operate within a team environment
- Planning and Organizing
- Customer Orientation
Responsibilities include but are not limited to:
- Develop and implement Search and Pay-Per-Click (PPC) related campaigns, strategies and initiatives (Google, Bing, Yahoo)
- Create and manage campaign forecasting trends, budget planning, pacing and advanced optimization techniques
- Analyze search data, formulate insights and translate them to actionable next steps
- Conduct keyword research and develop content recommendations
- Identify campaign expansion and testing opportunities to increase performance
- Problem solve issues related to search campaigns such as trafficking and tagging
- Overall we need someone with SEO + SMM +PPC Experience
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