The SEO/SMO Analyst is responsible for implementing SEO and social media strategies for clients. The SEO/SMO Analyst can quickly understand and support initiatives that will contribute to the goals and success of client campaigns.

Key Functional Areas of Responsibility

- Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities

- Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages

- Provide recommendations and execute strategies for content development in coordination with SEO goals - general and keyword specific

- Administer search engine programs (XML sitemaps, shopping feeds, webmaster tools) for purposes of diagnostic reporting on client projects

- Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)

- Implement link building campaigns in coordination with client SEO goals

- Assist in development and execution of communication/content strategies via social communities in coordination with SEO goals

- Keep pace with SEO, search engine, social media and internet marketing industry trends and developments

- Research and administer social media tools in support of clients- social media strategy

- Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals

- Monitor and evaluate search results and search performance across the major search channels

- Communication to team and management on project development, timelines, and results

- Work closely with the other team members to meet client goals

Professional Competencies

- Passion for SEO and internet marketing

- Outstanding ability to think creatively, and identify and resolve problems

- Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere

- Ability to clearly and effectively articulate thoughts and points

- High levels of integrity, autonomy, and self-motivation

- Excellent analytical, organizational, project management and time management skills

Professional Skills & Qualifications

- 0 - 2 years experience in Search Engine Marketing (SEM) and Search Engine Optimization (SEO)

- Proficiency in MS Excel, PowerPoint, and Word

- Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tool

- Experience working with popular keyword tools (Google, WordTracker, Keyword Discovery, etc)

- Experience working with CMS and building/administering content in CMS environments

- Desired: Knowledge of HTML/CSS and website administrations

- BS/BA degree preferred

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