Human Resource at Arivation Fashiontech Pvt Ltd
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Arista Vault - Senior Manager - Digital Marketing (5-8 yrs)
1. Lead the formulation and execution of comprehensive Direct to Customer (DTC) strategies tailored to our target audience segments.
2. Oversee all aspects of SEO efforts, including keyword research, on-page optimization, technical SEO enhancements, and link-building strategies.
3. Plan, implement, and optimize paid advertising campaigns across Google Ads and Meta Ads platforms.
4. Collaborate with content creators to develop and execute a robust content marketing strategy aligned with SEO and paid advertising efforts.
5. Utilize analytical tools and platforms to track key performance indicators (KPIs), assess campaign performance, and derive actionable insights.
6. Work closely with cross-functional teams, including product marketing, sales, and analytics, to align digital marketing initiatives with broader business goals.
7. Budget Allocation and Management: Manage digital marketing budgets efficiently, allocating resources strategically to achieve maximum impact and ROI.
Qualifications :
1. Bachelor's degree in Marketing, Business Administration, or a related field required. MBA qualification strongly preferred.
2. Minimum of 5 years of hands-on experience in digital marketing roles, with a focus on Direct to Customer (DTC) strategies, SEO, Google Ads, and Meta Ads.
3. Deep understanding of SEO best practices, search engine algorithms, and industry trends.
- Proficiency in managing Google Ads and Meta Ads campaigns, including campaign setup, optimization, and performance analysis.
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