Job Title : Media PR-Events

Company Name : Areness Consulting Pvt Ltd.

Experience: 4 to 5 years

No of Position - 1

Location: Gurugram

Shift Timings: 9:30 A.M to 6:30 P.M

Job Description: The Media PR-Events Specialist is a vital member of the Public Relations (PR) and Events team, responsible for planning, executing, and managing various media-related PR activities and events to enhance the organization's brand visibility, reputation, and engagement. This role involves a combination of strategic thinking, creative flair, and exceptional communication skills to effectively engage with the target audience, media outlets, and stakeholders

Roles & Responsibilities :

- Develop compelling and engaging content for press releases, blog posts, and social media platforms and media pitches to generate positive media coverage

- Monitor media coverage and compile reports to track the effectiveness of our PR efforts

- Collaborate with the marketing team to create engaging social media content and blog posts

- Conduct research on industry trends, competitors, and media outlets to identify PR opportunities

- Support the planning and execution of events, including media briefings, interviews, and product launches

- Assist in managing internal and external communications, ensuring consistency across all platform

- Create multimedia materials such as videos, infographics, and visuals to support PR and event initiatives.

- Collaborate with cross-functional teams to ensure seamless event execution, including logistics, content creation, and technical aspects.

- Manage event budgets, timelines, and post-event evaluations.

- Stay updated with industry trends, competitive landscape, and relevant news to identify potential PR opportunities and threats.

- Monitor and analyze media coverage and engagement metrics to measure the effectiveness of PR campaigns and adjust strategies accordingly.

Qualifications and Requirements :

- Bachelor's degree in Communications, Public Relations, Marketing, or a related field.

- Proven experience in media relations, event planning, and public relations.

- Strong written and verbal communication skills.

- Proficiency in creating and editing content for various platforms.

- Familiarity with media tracking tools, analytics, and social media platforms.

- Ability to work in a fast-paced environment and manage multiple projects simultaneously.

- Creative thinking, problem-solving abilities, and attention to detail.

- Strong organizational and time-management skills.

- Flexibility to work outside regular office hours during events and campaigns.

- Knowledge of industry trends and best practices in PR and event management.

The Media PR-Events Specialist plays a critical role in shaping the organization's public image and driving engagement through strategic media relations and well-executed events. The role requires a blend of creativity, communication skills, and organizational prowess to effectively manage both proactive PR efforts and reactive crisis communication.

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