Area Sales Officer/Sales Executive - Steel Products (1-3 yrs)
Job Description:
Job Objective: To ensure achievement sales targets as per plan; implement initiatives at the dealer level; build consumer & influencer connect and gather competitive intelligence data from the field
Primary Responsibilities:
1. Sales
- Understand the geography-wise sales plans for Tata TISCON from superiors and cascade them to dealer-wise sales plans; ensure achievement of same
- Visit dealer locations as per Personal Journey Plans (PJP)
- Build mutually beneficial relationships with dealers
- Ensure dealer development and motivation towards Tata TISCON sales and generation of adequate sales funnel; promote new products / SKUs as planned
- Track dealer performance and take required action to improve non performing dealers
- Build consumer/ influencer connect as per the region to build brand awareness and generate leads for the dealers; (Guide dealer ASEs as applicable)
- Identify avenues for superior service delivery & inform superior
- Drive exclusivity of dealers as applicable
- Maintain regular coordination with In-charge - MIS to ensure on-time order fulfilment
- Manage outstanding with dealers post order fulfillment periodically
- Submit all required reports/ MIS/ competitor profiles on time.
2. Sales Promotion
- Implement all meets, PPA / schemes & initiatives for dealers, influencers & consumers as per plans
- Monitor & ensure effective implementation of all initiatives (RCP/ Tally etc.) at the dealer outlet
3. Self Development
- Participate in performance reviews and knowledge sharing sessions
- Incorporate feedback provided in regular day-to-day working
4. Initiatives
- Support in implementation of initiatives for improvement in the current systems &processes
- Oversee any other work as per business need as communicated by the Superior
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