HR at HR Devi Talent Acquisition
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Area Sales Manager - Retail Outlet (2-4 yrs)
About the Job
As Regional Manager - West, you will be responsible for all retail sales and operations across out retail outlets in West, across Mumbai & Pune. We currently have 20 retail outlets across the country, and growing rapidly. The role is a challenging one as Chumbak has expanded our offerings to include apparel, home and accessories and evolved into a complete lifestyle brand. . We aim to open new LFS counters going forward and this role will hold responsibility across all channels at the regional level.
Role and Responsibilities :
This role will be completely responsible for sales and operations for the region for both EBO as well as Large Format Stores / Key Accounts.
Sales :
- Monitor the performance of all stores & LFS counters under the manager
- Develop sales strategies to drive sales growth in the assigned area.
- Conduct market research to understand competitors and market trends.
- Provide innovative ideas and suggestions to improve the market presence.
- Build sales culture and sale centric atmosphere among the team members.
- Conduct business plan review meetings with sales team.
- Will play a key role in sales forecasting; annual budgeting; scheduling expenditures; analyzing variances; initiating corrective actions
Retail Operations :
- Implement operational best practices and processes as mandated by the company
- Ensure that high standards of grooming amongst all members of the team
-Will hold responsibility of collections, inventory management and stock availability at LFS counters
Manpower management :
- Control employee attrition
- Build and maintain employee morale
- Allocate and rotate responsibility amongst the customer relation associates
People development :
- Provide timely feedback to the sales personnel regarding their performance.
- Develop performance improvement plan for sales team to meet performance goals
- Communicating job expectations; planning, monitoring, appraising, and reviewing job contributions; planning and reviewing compensation actions; enforcing policies and procedures among staff.
- Identify Training and development inputs required by the store & LFS counter staff to equip them with the skills to understand and fulfil consumer needs.
- Appreciate the contributions and accomplishments of sales employees through proper rewarding mechanism.
- MIS and Sales / KPI analysis
- Review sales performance of store & LFS counters periodically in terms of the sales as well as relevant retail KPIs
- Bring about changes in operations and sales processes based on the above analysis.
- Ensure timely & accurate information/ communication from the store / LFS to the head office, pertaining to sales and competition in the area for periodic reviews.
General/ Administration :
- Ensure that the statutory records are maintained properly and are up to date
- Ensure that all the relevant rules of the Shops and Establishments Act, Labor Act are strictly adhered to at the stores
Desired Experience and Skills :
Education : Graduate / MBA in Retail
Years of Experience : 6 - 10 years
Should have :
- Expert command of retail math concepts and applications
- Excellent sales & Operations management skills, being results-driven with proven expertise in meeting Sales goals across EBO and LFS / Key Account formats.
- Good communication & presentations skills, ability to motivate sales staff to achieve targets, fostering a high level of team growth and contribution
- Good business knowledge of retail and merchandising concepts
- Strong in building Relationships and negotiation
- Proven skills in Sales Planning and managing Profitability of the territory assigned to you.
- Excellent eye for detail, able to deep dive and good problem solving skills.
- Computer literate, proficient in excel
- Job involves extensive travel across West India
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