United Breweries Limited

Job Title : Area Sales Manager

Department: Sales

Location : RESPECTIVE REGIONS-N.E.W.S & C

Grade : M05

1. Scope of the job

Job purpose : To direct and control the sales force for a geographical area through the achievement of sales targets and by making new and existing customers aware of the product range with the help of promotional activities, ensuring timely payment and collection, and coordination with breweries/excise. To report on competitors activity in the market.

Key responsibilities: SALES

- To monitor the sales on day to day basis

- Ensuing Product Mix in the sales

- Ensuring cheque along with Permits

- Monitoring Competitors activity in Market

- Monitoring effective use of POP materials along with Co's products prominently displayed at all RETAIL SHOPS

- Working with Field Force in Market

- Provide effective customer service

OUSTANDINGS : 

- Control on outstanding

- Ensuring timely payment from Distributors/Govt Agencies, as per the stipulated time given to them.

- Control on journey plan for the Field Force in order to reduce expenditure while covering the maximum territory.

PROMOTIONAL ACTIVITIES : 

- Monitoring Schemes in RETAIL TRADE and DISTRIBUTORS.

- Monitoring and implementing successfully promotional activities from time to time

- Monitor competitor activity and report

CO-ORDINATION WITH BREWERIES / EXCISE :

- To co-ordinate with Brewery on day to day basis in terms of getting the right Product Mix, Despatch of goods to respective towns/distributors

- Monitoring of EVC's / - C- Forms

- Collecting data from Excise pertaining to competition

- Collecting information regarding Excise Rules and passing the same to Distributors/Brewery/H.O.

SUBORDINATE DEVELOPMENT : 

- To give on-the - job training to subordinates

- To identify training programs for self.

Budget responsibilities :

As per Bugdet :

Number of direct reports : Based on Territory

2. Business context

Reports to : Branch Sales Manager

Structure or context: BRANCH SALES MANAGER

AREA SALES MANAGER-

ASE/TSE

Key contacts : Internal : Regional Sales Manager

Sales Head

Marketing Team

Regional Accountant

3. Measures to success

- To achieve the sales target on day to day basis

- Report Competitors activity in Market and use of POP materials along with Co's products prominently displayed at all RETAIL SHOPS

- Provide effective customer service

- Ensuring timely payment from Distributors, as per the stipulated time given to them.

- Implementation of Schemes in retail trade and distributors and successfully promotional activities from time to time

- Co-ordination with the State Head on day to day basis in terms of getting the right Product Mix, Dispatch of goods to respective towns/distributors

- Collecting data from Excise pertaining to competition, Excise Rules and passing the same to Distributors/Brewery/H.O.

4. Job holder profile :

Qualifications : Degree-level education or equivalent.

Experience required : Experience in all the areas mentioned above.

Job essentials : Having the ability to build a rapport with all the distributors, consumers and staff

Language(s) required : - English: fluent, fluency in the local language.

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