Area Sales Manager - Project Sales - Bath Fitting & Sanitary Ware (4-13 yrs)
JOB PROFILE
- To educate builders, their architects, their sales & marketing team, their purchase team on brand, present company position, vision, scale of the company through presentation
- To maintain focus on CBS and do proper mention of CLS as well
- To brief complete product details of each vertical, our USPs, competition benchmarking, customer care services we offer & explain how does it benefit first him & his customers
- To take complete details of each & every project / site being developed by builders and maintain record in company provided software
- To ascertain the need of builder and to offer minimum 2 - 3 CBS options within the standard budgets / cost estimates of the projects to builders
- To get specified in BOQ / Mock ups at the initial stages of the projects
- To pitch excluded vertical to the builder where CBS is not offered as a standard package
- To get upgradation of excluded verticals and get it approved by builders
- To maintain price discipline with builders and follow 100% SOPs in case of price increase as declared by company with each builder
- To introduce and promote new products launched by the company
- To identify the projects to promote new products
- To educate key decision makers of identified projects on new products, their features, USPs etc.
- To make offer of new products to the identified projects
- To secure BOQ / Mock up with identified projects for new products
- To ensure customer care support given to projects during construction
- To coordinate with customer care to organize service camps at projects sites
- To carry out sales promotional activities at projects sites wherever committes
- To train builders sales staff on CBS
- To distribute catalogues & display hoardings at projects sites
- To bring builders, their architects, their sales & marketing team, their purchase team to OC
- To bring builders, their architects, their sales & marketing team, their purchase team to plant
- To build relationship with builders and handover gifts to them on specific occassions
- To address promptly any specific query, services, assistance if needed by the builders from the company
- To do atleast 180 productive meetings every month with external customers
- To generate revenue through projects secured with CBS
POSITION PURPOSE
- To be the Company Brand Ambassador in the builders segment of the assigned territory
- To educate builders on CBS, provide complete product details of each vertical
- To specify BOQ / Mock ups in intial stages of projects
- To ensure revenue generation for excluded verticals
- To organize proactive customer care services at projects sites
- To carry out sales promotional activities at projects sites
- To convert projects to Company CBS projects & generate revenue secured with CBS
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