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17/08 Abhishek Choudhary
HR Manager at MNR Solutions

Views:214 Applications:39 Rec. Actions:Recruiter Actions:0

Area Sales Manager - Horeca Channel - FMCG (4-9 yrs)

Delhi Job Code: 340137

Job Responsibilities:

Horeca Sales Management:

- Develop and implement effective sales strategies to increase product penetration within the HoReCa (Hotels, Restaurants, Cafes) sector.

- Build and maintain strong relationships with key decision-makers in the HoReCa channel, ensuring consistent product availability and brand visibility.

Territory Management:

- Oversee and manage sales operations within the assigned territory (Delhi), ensuring the achievement of sales targets and growth objectives.

- Identify and exploit new sales opportunities within the region, focusing on expanding the customer base in the HoReCa and institutional sectors.

Customer Relationship Management:

- Foster and maintain strong, long-term customer relationships to ensure high levels of customer satisfaction and loyalty.

- Handle customer inquiries, complaints, and feedback promptly, ensuring a positive customer experience.

Modern Trade & Institutional Sales:

- Drive sales through modern trade channels and institutional sales, negotiating terms of trade and ensuring product placement in key outlets.

- Collaborate with modern trade partners and institutions to plan and execute promotional activities and campaigns that drive sales.

Team Leadership & Development:

- Lead and mentor a team of sales representatives, providing guidance, training, and support to ensure high performance and professional development.

- Monitor and review the team's performance regularly, setting clear objectives and KPIs to drive success.

Sales Reporting & Analysis:

- Prepare and submit regular sales reports, including analysis of sales performance, market trends, and competitor activity.

- Use data and insights to refine sales strategies, optimize resource allocation, and improve overall sales effectiveness.

Budget Management:

- Manage sales budgets within the assigned territory, ensuring effective use of resources and adherence to budgetary constraints.

- Monitor spending and ensure that all sales activities are cost-effective and aligned with the company's financial goals.

Brand Promotion:

- Work closely with the marketing team to ensure brand promotion and product positioning align with sales strategies.

- Participate in trade shows, events, and other promotional activities to enhance brand visibility and market presence.

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