Area Sales Manager - General Trade - FMCG (5-14 yrs)
Area Sales Manager for Reputed FMCG COMPANY in Mumbai (General Trade)
Essence of Role - Key Accountabilities
Developing and Implementing Develop and ensure implementation of Sales strategies to deliver annual volume objectives of the region within budgeted costs
- Achieve primary and secondary sales ensuring effective distribution of Company's products
- Propose sales promotion plan/schemes to the Sales Head, Identifying and Monitoring Distributors
- Manage the distribution network and C&F agents with periodic monitoring of sales and collections
- Identify and network with distributors for deeper market penetration and reach
- Work closely with dealers and distributors and assist them to promote the Company's products
Monitoring :
- Continuously monitor competitor activities, conduct competitor analysis, keep abreast of market trends
- Analyze market response/requirements and communicate the same to the Marketing team
- Plan and monitor new product launches in coordination with the Marketing Team
People Management :
- Hire, train and appraise sales staff in line with company policy
Role Dimensions :
- Assisting the RSM in Strategizing, planning and execution of all sales related activities
Qualifications :
Educational Qualifications Should be a Graduate with an MBA/PG Diploma in Sales & Marketing/Business Management
Experience Required - 8-10 years prior experience in a reputed FMCG company, preferably in the Home and Personal Care segment
- Preferably should have handled multi-state/regional level responsibility in previous assignments
- Should have handled both retail and wholesale in the previous assignment
- Should have experience in General Trade in the previous assignment
- Should have handled new Brand Launches and its subsequent stages
Functional Skills Required :
- Understanding of FMCG categories (Personal Care)
Sound knowledge of Sales processes
- Strong PC literacy in Microsoft Office Suite (Word, Excel, PowerPoint)
- Excellent Presentation Skills
- Analytical Skills
- Merchandising Skills
Desired Competencies / Behaviours :
- Leadership
- Strategic Thinking
- Excellent Communication & Interpersonal Skills. Fluency in the local language would be preferred. Ability to communicate fluently in English is essential.
- Self Motivation
- Result Orientation
Rajshri
Talent Acquisition Executive || ACS Consultant ||
Mobile No: -7357184111
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