Group Background

- The DFM Group is a leader in the food processing industry with the parent company, The Delhi Flour Mills Co. Ltd. Being engaged in the business of flour milling for over 100 years. The company operates one of the single largest flour milling facilities in the country located at Greater Noida with a capacity of 700 MT per day and has an approximate annual turnover of Rs. 400 Cr. Products include all principal wheat products - Different types of Flours (Maida), Whole Wheat Flour (Atta), Semolina (Rava & Suji) & Bran. Products are sold through an extensive distribution network to retail bakeries and confectioners as well as to institutional clients including Nestle`, Britannia, Dominos, Haldiram's etc.

- Until recently the DFM Group was also engaged in the business of manufacturing and marketing packaged ready to eat savory snacks through its subsidiary entity. The product portfolio consisted of primarily extruded snacks such as Corn Rings, Wheat Puffs, Potato Sticks under brand name of CRAX, CURLS & NATKHAT. This business, which was one of the leading snack food businesses in the country, has been sold to a U.S based buyout fund.

- The promoter group is now setting up a new business in the ready to eat packaged food space through its newly formed entity - WonderWorks Pvt. Ltd. The manufacturing facility which will make use of all state of the art equipment's from international suppliers shall be located in the NCR region.

Name of the Position : Area Sales Executive

Department : Sales

Reporting To : Area Sales Manager

Job Description

- The Area Sales Manager initially, shall be fully responsible for the planning and execution of launch of new products.

- Subsequently he shall be responsible for the preparation, implementation and review of the Sales and distribution plan for his designated area. The candidate should have a thorough geographical understanding and very good relationship in the trade. The Candidate ideally should be self-motivated and have the urge to establish the new product by independently setting up the distribution infrastructure for the new products and there by grow in his career along with the company

The responsibilities will include :

- Planning and Creation of the sales infrastructure for the WONDERWORKS PVT. LTD. new products in his/her designated area, which includes Market Survey/Mapping, Launch Planning, Identification and appointment of the CFA/ Super distributors /distributors, team hiring etc. Placement of the products in the planned no of outlets.

- Daily Market Visits / Retailing and there by training the team and gather Market Information.

- Sales Reporting in the required format on day to day basis.

- Good at MS Excel.

- Distributor Management - Calculating ROI /Absolute earning and engaging the stake holders to drive sales efficiency.

- Driving FF efficiency by Proper training and supervising the functioning of his team.

- Daily monitoring of secondary sales and retail productivity

- Market Development - Directly monitoring high thru put outlets and engage them through relationship programmes etc

- Ensuring proper implementation of all marketing activities

- promotions, schemes, new product launches.

- Ensuring proper Depot / CFA /Super Distributor Management

- Generation of Primary sales in line with Secondary sales.

- Activities related to tertiary sales in the region.

- Handling channel sales for better after sales services. 

Professional/technical qualification/skills :

The ideal candidate should have :

- Excellent geographical knowledge

- Good relationship with the relevant stake holders.

- Capability to create distributor infrastructure on his own.

- Excellent analytical and interpersonal skills.

- Project Management skills.

- Excellent team management 

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