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18/06 Poorva
Co-Founder at Paramount Pioneers

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Area Sales Manager - FMCG (6-12 yrs)

Ludhiana/Punjab Job Code: 330906

Key Responsibilities :

- Execute and Deliver territory AOP on value, distribution, costs and share.

- Execute & govern Trade Investment per agreed principles/strategies by channel/customer to support the growth strategy by Customer/Channel.

- Execute superior Brand/Category Activation plans by segment/channel/customer based on deep commercial insight segmentation.

- Implement and sustain selling Capability/Training and Sales BPTs within the territory.

- Drive In-Store Execution Excellence in order to win at the point of sale.

- Leverage Sales Force automation and standard management reporting to drive data driven decision.

- Executive Owner of large Regional MT/KA wiring in the marketplace.

- Build capability and enhance engagement with distributors to ensure a win-win relationship, ensuring distributor retention.

- Deliver Trade Spend productivity through Discount management, Distributor ROI, Cost/Expense control Measures

- Build capability of frontline team, through coaching and training using work withs, one on one

- Monitor progress against the monthly plan during weekly commitment meetings and monthly review meeting

- Gather/regularly review and timely communication of competitive intelligence (market pulse)

- Be the voice of the customers/consumers within the organisation.

Qualifications/Requirements :

- Sales experience in FMCG (preferably Foods category).

- MBA will be an added advantage.

- Strong Leadership skills, experience of managing large teams.

- Towering strength in Sales Operation and a passion for Market Execution

- Strong Interpersonal skills to build strategic wiring with Distributors/Customers.

- Drive for results/Plays to win.

- Customer Centric mentality and approach to conducting business in the right manner.

- Strong Commercial experience (Sales, GTM, Trade Marketing, Finance).

- Excellent collaboration skills to effectively represent the needs of the territory while partnering with region leaders/senior management.

- Strong financial understanding to drive/evaluate impact of various business levers.

- Analytical skills ; able to analyse events/data to optimize performance.

- Natural inclination to build capability/Be the Head Coach for his/her team.

- Well versed in Sales Force Automation.

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