Area Sales Manager - FMCG (5-16 yrs)
Role Overview:
We are seeking an experienced Area Sales Manager with at least 5 years in sales within FMCG/baked goods industry. The ideal candidate will have a strong background in modern trade and general trade, and will drive sales and expand our market share across region through key accounts and distribution channels.
Key Responsibilities:
Modern Trade:
- Initiate and close deals with regional accounts such as MK Ahmed, Lulu, Spar, and Adishwar etc.
- Increase the number of stores in existing MT accounts and enhance width and depth of distribution in these stores.
General Trade:
- Increase General Trade (GT) distribution.
- Improve bill cuts in general trade outlets.
- Identify growth opportunities at store/account level and drive same-store growth (SSG).
- Streamline business in accounts with irregular operations.
- Collaborate with Regional Category Managers, Store Managers, and District Managers for smooth operations.
- Ensure store-level execution of promotional offers.
- Hire, train, and supervise promoters/TSIs within the territory.
- Conduct market visits, customer meetings, and provide on-the-job training to Sales Officers and Merchandisers.
- Drive sales during peak seasons like Diwali and Christmas.
- Work with Marketing, SCM, Accounts, and other support functions.
- Oversee payment realizations, follow-ups, and account reconciliations.
Requirements:
Current Location - Bangalore
Minimum 5 years in FMCG sales, with a strong background in modern trade and general trade.
Bachelor's degree in Business, Marketing, or related field (MBA preferred).
Conversational knowledge of Kannada is preferred
Proven ability to drive sales and manage distributor relationships.
Strong negotiation and deal-closing skills.
Excellent understanding of market dynamics and distribution strategies.
Effective communication and interpersonal skills.
