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20/07 Shivani Gupta
HR Executive at Saksham Impex Pvt Ltd

Views:298 Applications:54 Rec. Actions:Recruiter Actions:13

Area Sales Manager - FMCG (5-10 yrs)

Mumbai/Bangalore Job Code: 336097

Name of the position : Area Sales Manager

Reporting to : Regional Sales Manager/National Business Development Manager

Location : Bangalore/Mumbai

Department : Sales

The Area Sales Manager will manage sales for General Trade, Modern Trade and HORECA Business Segment. This would include sales for all the food and beverage products with which the company is dealing.

Role Dimensions :

- Responsible for sales of the entire range of premium imported products for the assigned area.

- Also responsible for Secondary Sales for General trade, Modern Trade and HORECA


- Ensuring coverage, distribution, merchandising and visibility of all our brands as per company objectives

- Focus on new product launch/re-launch to establish product in market & achieve/exceed defined sales targets.


- Collection of payments with orders & timely execution of follow-ups with distributors/direct account.

- Responsible for Sales management and activity tracking of the team and reporting as per guidelines.

- Training and development of all sales officers/Territory Managers/Executives and merchandisers and promoters in the assigned area.

- Managing the commercial control on distributors (receivables, claims etc.) and direct customers

- Responsible for Relationship Building & Coordination with dealers, distributors & retailers etc.

- Responsible for Inventory management - at the distributors end (primary)

- Range Selling - Ensure that all brands are distributed in each city and zone - all distributors should take our all brands, if existing are not taking any brand, then create new distributor

Candidate Skills :

- Effective persuasion and influencing skills (speaking and writing)

- Shows strong sales acumen and good communication

- Good Leadership, Team Building and relationship building skills.

- Must be goal-oriented

- Passionate, driven and with high energy levels, positive attitude

Candidate Profile :

- Experience upto 5 years in FMCG sales (preferred)

- Strong in-depth knowledge and experience of FMCG market

- Should have experience of leading a team for at least 4-5 years

- Should be high on self-motivation and goal driven

- The candidate needs to be mobile with two-wheeler

- Must have an android phone

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