Responsibilities :

- Spearhead company's growth in the region across different channels and manage the P&L

- Identify the best catchment areas per territory as per Brand fit to start sales pilot and test marketing in best suitable channel

- Work with central team to formulate sales strategy, inventory planning and marketing budget

- Own primary and secondary General Trade sales to deliver annual top-line and bottom-line objectives

- Identify and appoint new distributors and retailers in the region. Develop relationship and onboard for increasing market penetration and reach

- Grow effective distribution in the region through the network of C&F agents, distributors and retailers and collect payments

- Drive expansion and presence to other channels in Modern Trade and Salons in the region

- Plan and implement channel programs, point of purchase activations and in-store merchandise within budgeted costs

- Hire, lead and mentor sales team to develop channel-conduct beats, book orders, negotiate with all categories of retailers and collect payments

- Drive brand visibility, product placement and appropriate inventory level with distributor & retailers

- Keep abreast with market trends and competitor activities. Quickly analyse market response and communicate promotional requirements to marketing team

- Lead new product launches in the territory in co-ordination with HO products and marketing team

Desired Qualification :

- Experience in FMCG sales preferably with personal care products. Past experience of setting up distribution of a young brand is a plus

- Strong knowledge of territories, different categories of retail outlets within all catchment areas of the region and existing relationship with channel stakeholders - distributors, retailers, C&F agents

- Proven track record of exceeding in the set sales targets

- Strong understanding of market trends and potential of the region

Desired Qualities :

- Massive hustler with hunger for growth. Able to work under pressure and driven to exceed in all conditions

- Deep target orientation. Problem solver and street smart

- Strong interpersonal skills. Able to develop and manage relationships with all channel stakeholders. Proven record of exceptionally leading a team

- Good communication skills in both listening and speaking

- Flexible and enthusiastic. Able to work independently

KPIs :

- Increase in sales revenue and m-o-m growth across all channels in the region

- Timely payment collections and reduce net credit period with channel partners over time

- Increase market penetration and reach in target channel

- Successful activation of channel programs

- Hire, mentor and motivate team to achieve targets

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