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07/01 brajesh kumar giri
HR at Karyarth consultants

Views:3 Applications:4 Rec. Actions:Recruiter Actions:0

Area Sales Manager - FMCG (2-4 yrs)

Anywhere in India/Multiple Locations Job Code: 358837

Job Title: Area Sales Manager (ASM)

Job Objective: The Area Sales Manager is responsible for driving the growth of products and services in the offline market within an assigned geographical area. This role involves leading a team of Business Development Executives/Associates/Distributors to achieve sales targets, enhance merchant acquisition, and ensure quality service delivery.

Role and Responsibilities:

Business Growth:

- Expand the merchant network by acquiring and retaining merchants.

- Ensure high-quality execution through audits and review mechanisms.

- Handle merchant presentations, manage escalations, and address concerns effectively.

- Monitor and report competition activities within the assigned territory.

- Achieve targets for acquisition, productivity, and market share growth.

- Optimize device placement to maximize asset utilization.

Infrastructure Management:

- Ensure proper management of collateral and devices to prevent loss or leakage.

Brand Visibility:

- Enhance brand visibility using organizational collaterals.

- Participate in promotional events, roadshows, and trade shows to strengthen customer relationships.

Data Management:

- Utilize data trackers to analyze and share actionable insights with the team.

Stakeholder Management:

- Recruit and engage distributors to maintain profitability.

- Ensure distributor adherence to company guidelines and processes.

- Drive awareness and readiness for new product launches.

People Management:

- Recruit, onboard, and train Business Development Executives/Associates.

- Monitor performance, coach team members, and ensure alignment with KPIs.

- Foster team engagement through communication of monthly schemes and incentives.

- Motivate and retain team members while ensuring execution rigor in the market.

Budget:

CTC: Up to 8 LPA.

Location:

Work Location: Work from Office.

Coverage Area: Pan India.

Experience:

- 2-4 years of experience managing sales teams (on-roll or off-roll).

- Background in Telecom, FMCG, or Retail (B2C) preferred.

- Proven track record in field sales performance and distributor management.

- Joining Preference:

Immediate Joiner preferred.

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