Area Sales Manager - FMCD (2-4 yrs)
JOB DESCRIPTION
Purpose:
Implement and monitor policies to achieve targeted sales, improve market share on sustainable basis. Provide ongoing technical and sales service to Channel partners & end customers. Identify market trends & opportunities; negotiate contracts with the aim of maximizing sales profits.
Accountability:
Profitable Growth
Market Development & Penetration
Customer Satisfaction
Collections
Key Activities:
- Educate Dealers to sell high value / High Margin / new products to improve Sales Turnover.
- Facilitate ZDs /Ads / Dealers to achieve their sales targets, FGIs, QGIs, etc.
- Prepare and maintain Dealer master and Panel.
- Ensure Local level ads are released as per agreement.
- Ensure In-shop branding, Signage, Boards, etc. at dealers outlets.
- Implementation of MOP system.
- Report un-authorized dealer selling / un-authorized product selling.
- Collect and provide update on competitors activities such as new product introduction / scheme launch / Price changes / incentive / discounting structures etc.
- Participate in local level fairs / exhibitions alone with ZD / Dealers.
- Approach Institutions / Bulk buyers / Search of prospective end customers.
- Identify opportunities for appointing dealers.
- Appointment of new ROs and MBOs as per plan.
- Conversion of ROs to MBOs, MBOs to Exclusive, Exclusive to Shoppes/ World/ Galleries as per plan.
- Visit ZDs / ADs / Dealers as per plan.
- Ensure that Dealers receive and understand all communications / policies, etc.
- Provide technical assistance to customers regarding foam applications & appropriate uses.
- Resolve dealer queries.
- Ensure timely end customer complaint redressal.
- Ensure that payments are received timely from customers
KPI :
- RCV
- No. of unauthorized dealers identified
- No. of cold call conversions (Institutions)
- No. of ROs converted to MBOs, MBOs to Exclusive and Exclusive to Shoppers, World and Galleries.
- Participated in No. of Fairs / Exhibition
- No. of dealers /AD visited
- Complaints resolution time
- Credit Days
Key Decisions :
- Decision on genuineness of complaints.
Working Relation :
- Maintains relationships with Distributors / dealers by understand their problems, market needs and challenges.
- Close relationship with seniors to implement business plan / policies in the market.
- Cooperative relation with sales colleagues to exchange ideas for better performance.
Experience & Qualification :
As per the policy.
Desired Candidate Profile :
1. Must have good communication skills.
2. Must have experience in Channel Sales & network expansion
3. Must have the capacity to be a self-learner for seeking growth.
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