Area Sales Manager - Commercial & Outdoor Lighting (6-9 yrs)
The Job Description for Commercial & Outdoor Lighting:
JOB PROFILE
- To promote entire range of C&O and D
- To train dealers and their sales staff to focus on promotion of concept selling rather than doing product selling
- To ensure Maximum display at dealers showrooms in the given space
- To keep updated data of Senior Architect, Designer & Specifier
- To develop strong relation with Senior Architect / Designer by personal visit, courtesy call or by one to one meeting at frequent intervals
- To ensure BOQs / Mock-ups in the initial stages of the project and subsequently secure the orders
- To maintain data in company given software of each customer handled by you at the dealers' counter and to follow up till maturity / conversion to sales
- To handle customers leads generated from dealers / trade customers and follow up till maturity / conversion to sales
- To introduce & educate the dealers & their sales staff about the new products modification done by the company
- To support dealers & resolve their issues related to supplies, sales, policies, Customer Care & other issues
- To educate dealers key decision makers on OC support available to them & to set target for each dealer to send customers to OC
- To establish C&O and D among the dealers in the assigned territory
- To support dealers in achieving targeted results
- To take leads from OC & follow up till maturity / conversion to sales
- To bring customers to OC
- To bring customers to plant
- To do at least 180 productive meetings per month with external customers
POSITION PURPOSE :
- To be the Brand Ambassador for Commercial & Outdoor and Decorative (C&O and D) in the assigned territory
- To do market development, create market for C&O and D
- To educate architect, designer & project key decision makers about C&O and D, its USPs & benefits to them
PERSONALITY TRAITS :
- Drive and determination
- Extraversion to reach out to all possible leads
- Creativity
- Resourcefulness
- Solution providing attitude
- Attitude and drive to get things done
- Solution providing attitude
- Street smartness
- Alertness about what is happening in the market
- Far sight to evaluate unseen problems
- Maturity to assess and handle difficult situations & people
FUNCTIONAL REQUIREMENTS :
- Technical knowledge of Lighting portfolio
- Established contacts and references among Real Estate Developers, Architects, Interior Designers, Lighting Planner & Building Merchants.
- Ability to gather sound product knowledge
- Ability to catch on to leads and cues from everywhere possible
- Ability to establish & maintain a wide network of resources
- Strongly and effective follow up ability
- Knowledge of competitor mapping
- Experience in coordinating at various levels and leading to effective result delivery
- Expertise in creating brand presence & visibility
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