Talent Acquisition at Ushta Te HR Consultancy Services LLP
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Area Sales Manager - Brewery (2-9 yrs)
About The Company:
It is one of India's largest conglomerates with annual sales of over US$ 4 billion and a market capitalization of approximately US$ 12 billion. The Group has diverse interests in brewing, distilling, real estate, engineering, fertilizers, biotechnology, information technology and aviation. It is also the largest Indian manufacturer of beverage alcohol (beer and spirits).
Job purpose : To ensure achievement of sales volumes, market share and profitability targets as budgeted.
Key responsibilities :
Sales :
- To monitor the sales on day to day basis
- Ensuing Product Mix in the sales
- Ensuring cheque along with Permits
- Monitoring Competitors activity in Market
- Monitoring effective use of POP materials along with Co's products prominently displayed at all Institutional Outlits
- Working with Field Force in Market
- Provide effective customer service
Outstandings :
- Control on outstandings
- Ensuring timely payment from Distributors/Govt Agencies, as per the stipulated time given to them.
- Control of Branch Imprest
- Control on journey plan for the Field Force in order to reduce expenditure while covering the maximum territory.
Promotional Activities :
- Monitoring Schemes in Institutional Trade and Distributors.
- Monitoring and implementing successfully promotional activities from time to time
- Monitor and report competitor activity
Co-ordination With Breweries / Excise :
- To co-ordinate with Brewery on day to day basis in terms of getting the right Product Mix, Dispatch of goods to respective towns/distributors
- Monitoring of EVC's / - C- Forms
- Collecting data from Excise pertaining to competition
- Collecting information regarding Excise Rules and passing the same to Distributors/Brewery/H.O.
Subordinate Development :
- To give on-the - job training to subordinates
- To identify training programs for self
Measures to success :
- To achieve the sales target on day to day basis
- Ensuring Product Mix in the sales and cheque along with Permits
- Report Competitors activity in Market and use of POP materials along with Co's products prominently displayed at all Institutional Outlits
- Provide effective customer service
- Ensuring timely payment from Distributors/Govt Agencies, as per the stipulated time given to them.
- Implementation of Schemes in institutional trade and distributors and successfully promotional activities from time to time
- Co-ordination with the State Head on day to day basis in terms of getting the right Product Mix, Dispatch of goods to respective towns/distributors
- Collecting data from Excise pertaining to competition, Excise Rules and passing the same to Distributors/Brewery/H.O.
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