Area Sales Manager - Alternate Channel - FMCG (2-6 yrs)
Planning Role :
- Set, monitor and deliver key business and S&D objectives at period, quarter and Annual levels
- Develop the markets by using a judicious mix of tools available to drive Physical and Mental availability
- Deploy and/or create - person neutral- systems, processes, and Ways of Working which lead to a fundamentally solid Sales Engine in his/her specific geography.
- Influence Key stakeholders such as LM, Trade Marketing, sales development and Marketing to align and garner the necessary support to meet growth ambitions in the mid to long-term
- Maximize throughputs of trade spends (as per agreed norms) and ensure delivery of In Store Visibility and execution as per Company standards leveraging tools available
People Function :
- Lead, Monitor, Motivate and drive performance by leverage selling tools and incentive programmes as designed by the company
- Coach SO's on the Company Sales & Distribution system and drive desired productivity levels
- Implement structured training interventions as per agreed calendar to continuously upskill his
FSA team
- Recruit desired numbers of FSA's of targeted profiles within specific timelines
Administration :
- Conduct Period meetings as per agreed norms to monitor performance levels across cities, SO, Distributors and Brands
- Ensure efficient backend administration by way of claim submissions, expense statements, account reconciliations etc
- In conjunction with LM, ensure a higher level of forecast accuracy on a period level and align with regional Supply chain teams to ensure efficient service levels to customers
Context and Scope :
- Effectively deploys National level strategies and plans by delivering specific action on ground by leveraging aspects such as Infrastructure, people, brands and channel
- Lead and motivate his/her team to desired levels of consistent performance
Level of role, Critical MLCs and Competencies (Leadership & Functional/Technical) :
Level of Role :
Individual Contributor :
- Delivers Consistent Results
- Creates Collaborative Relationships
People Leader :
- Develops Talent
- Engages Associates
Senior Leader :
- Practices Breakthrough Thinking
- Navigates Complex Challenges
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