Area Sales Manager - Alco-Beverages (8-12 yrs)
Profile Summary
- Overall responsibility for the development, execution of all long, medium and short term sales strategies and programmes ensuring growth via achievement of sales targets and achieving company's objectives in the Branch/ State
- Execute successful brand strategies and obtain leadership for PR in premium and standard categories
- Understand and forecast market size & segment growth in the state to develop effective strategies to achieve the desired sales, market share and profitability in each of the segment
Key Responsibilities:
1. Profit Centre Operations
2. Sales Operations
3. Market consolidation and Market Share
4. People Management
Key Performance Index:
- Achievement of weighted volume targets
- Achievement of brand wise volume and market share targets with key focus on specific brands
- Implementation of marketing/ merchandising initiatives and activations
- Training and coaching the team
- Identify high performers & high potential team members with a focus on specific skill development programs
Experience:
- Minimum 8 Years.
- Experience into Alco Bev industry preferred.
- Must have handled a Sales Head role for at least 2 years with hands-on experience in business turnarounds & transformation
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