Director at Amber HRD Consultants
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Area Sales Executive - General Trade - FMCG (6-12 yrs)
I am looking for Area Sales Executive-General Trade for Pune location. Requirement is with one of the renowned FMCG Company(MNC).
Desired Candidates ONLY from FMCG Companies.
Job Description:-
To develop and lead the sales and distribution system for in designated area
- To report to the Regional Manager
- To help set up the entire distributor network for designated area
- To help lead a sales force that will comprise of stockist salesmen who will be on the stockists- payroll and Territory Sales In charge / Sales Officer in the company Payroll
- To ensure the product portfolio is successfully launched in this region to the extent of the distribution objectives set.
- To ensure that the sales volume and value generated on an on-going basis is as per the potential identified of that region.
- To be the administrative head of the TSIs in the region, and be their supervisor, coach, mentor and controller.
- To achieve excellence in stockist management. To achieve excellence in day to day operations of CFA in consultation with the Commercial Manager.
- To achieve annual sales and distribution targets
- To implement appropriate distribution strategies to maximize revenue growth through the stockists
- Responsible for Channel Management in terms of establishing Performance Evaluation system & parameters, & monitoring both the Stockist Salesman & his TSIs on those.
- Monitoring budget allocation and expenditures to bring in Administrative controls in terms of T&E/ S&D and Promotion.
- Sales forecasting.
- Control damages and maintaining stock hygiene at CFA/ RS/ Retail levels
- To ensure Stockist infrastructure and investment in line with business plans
- To execute BTL activities as per defined expectation and within approved budgets
Key Outputs
- Appointment of stockists who have the interest and capability to manage the business
- Achievement of target volume and distribution in his area
- Management of sales team and other infrastructure within designated budgets
- Successful achievement of launch targets as portfolio is expanded
- Reports from the region to indicate sales outputs, productivity of CFA and Stockist resources, further potential, etc.
- Competition tracking
- Updated reconciliation of stockist account with timely claim settlement
- Fiscal discipline wrt claims budget approved and T&E statements
- Smooth S&D operation by liaising with functional support teams like commercial, logistic etc
Qualifications :
- Bachelor's degree is must. Masters would be given preference.
Experience :
- Computer Literate (Excel, Word, PowerPoint)
- Interpersonal and communication skills
- Maturity and Integrity
- 5 years experience of successful sales experience, preferably in target geographies, and in the food industry
Skills and Knowledge
- Assessment of market potential and target setting
- Knowledge of indirect tax rules in India
- Knowledge of local market practices like salesmen working, cost of transportation within a city, track costs vs. budgets
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