L - AM/DM - Marketing - Brands & B2B

- Opportunity to handle business in India and later take it to other countries

We are hiring for a service providers of employee transportation services with significant market presence across the nation.

The Job Key responsibilities areas:

- Taking brand ownership and devising the brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for the short as well as the long term.

- Translating brand strategy into brand plan and go-to-market strategy.

- Planning and execution of communications and media actions across offline, online and social media.

- Participating in product development, pricing and supporting new product launches.

- Developing and executing a results-driven, multi-platform communications strategy and plan in line with corporate and brand direction.

- Creating and managing all marketing material and collateral in line with brand direction.

- Managing communications spend and working with vendors and agencies, to create and/or localise communications and marketing activities and develop supporting assets.

- Leading the planning and implementation of PR and initiatives related to the brand.

- Developing and implementing comprehensive digital marketing programs in line with brand plans and business priorities.

- Working with content marketing and design teams to create suitable content for each stage of a customer's digital journey.

- Reviewing and optimising the design and content of all online assets including the company website and social media pages.

- Planning and control of the digital marketing budget and spend by allocating budgets to different channels.

- Driving performance marketing via Demand Generation, Leads generation Customer Acquisition Funnel, Display Ads, Google Ads, PPC and SEO / SEM, CMS.

- Growth hacking.

Ideal Candidate Key Competencies :

- You have at 4-6 years experience ideally in Brand / Product Management, Digital Marketing, Marketing Communications within Services industry.

- You are PG (MBA or equivalent) in Marketing, advertising or related field.

- Experience within PPC, SEO, Direct Marketing, Viral Marketing, Startup Experience, Demand -Generation / Customer Acquisition Funnel and Performance marketing would be a strong advantage.

- You have good knowledge of Campaign Management Tools (Hubspot, Mailchimp), Google Analytics and Other.

- You possess good written and verbal communication skills.

- You pay strong attention to detail and deliver work that is of a high standard.

- You are highly goal driven and work well in fast paced environments.

- You enjoy finding creative solutions to problems.

- You want to establish yourself as a metrics-driven marketing mind with eye for creativity.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.