Purpose of the Job :

Formulate and implement section TM&D plans at the outlet level & achievement of sales expectations.

Key Focus Areas :

- Sales focus.

- TM&D plans.

- Implementation of Brand input plans.

- Stock control.

- Market Knowledge

- Competitive feedback

- WD operations.

- Code of conduct and statutory compliance.

Principal Accountabilities :

- Sales Focus

- Achievement of agreed sales expectations.

- Monitor Actual Sales against expectations.

- Implementation of TM&D plans

- Implementation of market and outlet coverage plans

- Adherence to fixed call frequency for self and customer groups

- Infrastructure as per plan

- Visible availability

- Ensure freshness as per norms

- Cost effective order capture and efficient delivery systems

- Implementation of category/brand input plans

- Implementation of trade and consumer schemes.

- Quality execution of merchandising activity.

- Evaluation and feedback.

- Stock control

- Accurate Forecasting

- Ensure adequate and timely remittances

- Timely mid course corrections.

- Recommend appropriate MBR's in SAP.

- Ensure pipeline reconciliation.

- Competitive Feedback

- Provide timely feedback on competitive activities

- Provide constructive recommendations for countering comp activities.

- Market Knowledge

- To posses a complete territorial knowledge.

- Knowledge of Competition brands, prices, margins and activities.

- To develop superior trade relations with key trade members.

- WD operations

- Educate and train customer groups.

- Assist in the effective functioning of WD operations including Order Capture & Delivery systems

- Assist in the effective functioning of WD operations including WDIS and record maintenance.

- Demonstrate selling techniques to Customer through live examples conducted by self.

- Code of Conduct & compliance of all statutory/regulatory norms

- Adherence to the code of conduct

- Conformation to all financial and administrative systems

- Compliance with all statutory and regulatory norms

Key Success Factors :

- Achievement of TM&D objectives and sales expectations

- Superior category and market knowledge.