Manager at Aqualite India
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Aqualite - Sales Officer - Channel Management (1-7 yrs)
Job Description:
- To drive secondary sales, act as interface between distributor and retailers and increase market share for our product at end user.
Financial:
- Sharing the in-demand not-in-stock details with the ASM and assisting ASM in planning for primary based on demand capture of focus NPDs and focus articles
- Management and timely resolution of the claims received by the company from the trade partners CUSTOMER ORIENTATION
- Assisting distributor to liquidate stock of low demand articles/sizes and following up with distributor to ensure retailer demand fulfillment and helping distributor resolve outlet service gaps
- Sharing distributor's market service feedback with ASM
- Resolving retailer complaints by investigating problems, developing solutions, preparing reports and making recommendations to ASM
People Orientation:
- Seeking ASMs counsel for resolving retailer/distributor complaints INTERNAL BUSINESS PROCESS
- Identifying existing outlets not serviced by distributors and capturing new outlets added. Ensuring distributor coverage at these outlets
- Sharing information with ASM on prospective distributors, competitor information like Trade promotions, NPDs, engagement programs and reporting of market working
- Checking product availability & range and ensuring product visibility & merchandising utilization at Retail outlets
- Ensuring demand creation through product sampling for NPDs / Focus Articles and sharing the demand information with distributors and ASMs
- Ensuring retailer awareness on company products and trade promotions through market visits, catalogues / leaflets etc.
- Driving distributor to purchase articles with market demand and enhancing range selling
Functional Competencies:
- Selling Skills.
- Analytical Skills.
Behavioural Competencies:
- Customer Focus
- Adaptability
- Result Orientation
- Interpersonal Skills
Quantitative:
- % Revenue Contribution from NPDs in defined sales area
- Increase in Range Billing in defined sales area
- Incremental retail coverage
- Increase in % Demand Fulfillment of NPD / Focus Articles
- PJP adherence
- Timely Submission of Market Working.
Qualitative:
- Adherence to market working norms.
- Market Intelligence & Relationship Building.
Internal:
- ASM
- MIS Admin team
External:
- Distributors
- Retailers
Educational Qualification:
- Essential: Graduation
- Preferred: PG degree/ 3 Yrs diploma.
Experience:
3-5 years of experience in Sales with exposure to Retail Sales and Distribution management in Footwear, FMCG or FMCD industry.
Department: Sales
Level of Impact: Company
Reports to: Area Sales Manager.
Reported By: None
Type of Employment: - Full Time
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