Job Description :

To drive secondary sales, act as interface between distributor and retailers and increase market share for our product at end user

FINANCIAL :

- Sharing the in-demand not-in-stock details with the ASM and assisting ASM in planning for primary based on demand capture of focus NPDs and focus articles

- Management and timely resolution of the claims received by the company from the trade partners CUSTOMER ORIENTATION

- Assisting distributor to liquidate stock of low demand articles/sizes and following up with distributor to ensure retailer demand fulfillment and helping distributor resolve outlet service gaps

- Sharing distributor's market service feedback with ASM

- Resolving retailer complaints by investigating problems, developing solutions, preparing reports and making recommendations to ASM

PEOPLE ORIENTATION :

- Seeking ASMs counsel for resolving retailer/distributor complaints INTERNAL BUSINESS PROCESS

- Identifying existing outlets not serviced by distributors and capturing new outlets added. Ensuring distributor coverage at these outlets

- Sharing information with ASM on prospective distributors, competitor information like Trade promotions, NPDs, engagement programs and reporting of market working

- Checking product availability & range and ensuring product visibility & merchandising utilization at Retail outlets

- Ensuring demand creation through product sampling for NPDs / Focus Articles and sharing the demand information with distributors and ASMs

- Ensuring retailer awareness on company products and trade promotions through market visits, catalogues / leaflets etc.

- Driving distributor to purchase articles with market demand and enhancing range selling

Functional Competencies -

- Selling Skills.

- Analytical Skills.

Behavioural Competencies : 

- Customer Focus

- Adaptability

- Result Orientation

- Interpersonal Skills

Quantitative :

- % Revenue Contribution from NPDs in defined sales area

- Increase in Range Billing in defined sales area

- Incremental retail coverage

- Increase in % Demand Fulfillment of NPD / Focus Articles

- PJP adherence

- Timely Submission of Market Working.

Qualitative :

- Adherence to market working norms.

- Market Intelligence & Relationship Building.

Internal :

- ASM

- MIS Admin team.

External -

- Distributors

- Retailers

Educational Qualification: - Essential: Graduation, Preferred: PG degree/ 3 Yrs diploma.

Experience: - 3-5 years of experience in Sales with exposure to Retail Sales and Distribution management in Footwear, FMCG or FMCD industry.

Department: - Sales.

Level of Impact: -Company.

Reports to: - Area Sales Manager.

Reported By: - None.

Type of Employment: - Full Time.

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