Senior General Manager - HR at Aqualite Footwear Private Limited
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Aqualite - Officer/Senior Officer - Sales (3-8 yrs)
Position Title: Sales Officer/Sr Sales Officer
Department : Sales
Work Location : Pan India
Grade : O1/O2
Travel Required : Yes
Reporting to : Administrative : Area Sales Manager (ASM)
Reported by : None
Functional :
Minimum Job Requirements :
- Educational Qualification : Any Graduation
- Experience : 3 - 5 yrs. in sales with exposure to Retail Sales and Distribution management in Footwear, FMCG industry.
Any additional requirement :
Purpose of the Position (Job Summary) :
- To drive secondary sales, act as interface between distributor and retailers and increase market share for our product at end user
Key Roles and Responsibilities :
Financial :
- Primary sales : Sharing the in-demand not-in-stock details with the ASM and assisting ASM in planning for primary based on demand capture of focus NPDs and focus articles
- Secondary sales : Achieve assigned sales targets by ensuring secondary sales at retail outlets
- Claims management : Management and timely resolution of the claims received by the company from the trade partners
Customer focus :
- Stock management : Assisting distributor to liquidate stock of low demand articles/sizes and following up with distributor to ensure retailer demand fulfillment and helping distributor resolve outlet service gaps
- Primary feedback : Sharing distributor's market service feedback with ASM
- Complaints management : Resolving retailer complaints by investigating problems, developing solutions, preparing reports and making recommendations to ASM.
People Oriented :
- Escalation : Seeking ASM's counsel for resolving retailer/distributor complaints
Internal Business Process :
- Outlet mapping : Build and periodically refresh footwear outlets universe in their assigned territories
- Comprehensive coverage : Ensure distributor servicing coverage in all relevant retail outlets. Highlighting any missing outlets to distributor and escalate to ASM if necessary.
End-to-end secondary responsibilities :
- Periodic visits to retail outlets as per beat plan to ensure
- NPD / Focus article sampling at retail outlets to assist in demand creation.
- Secondary order taking to ensure product availability and range presence at retail outlets.
- Product visibility & merchandising utilization at Retail outlets with POS material
- Retailer awareness on products and trade promotions.
- Retailer enrolment in trade promotion schemes (when required)
- Order taking : Share secondary order with distributors for servicing to outlets.
- Order fulfilment : Track order fulfilment by distributor and escalate periodic fulfillment issues to ASM.
- BTL activities : Ensure BTL marketing activities (signboards etc.) are undertaken at right set of outlets
- Marketing intelligence : Share information with ASM on prospective distributors, competitor information like Trade promotions, NPDs, engagement programs and reporting of market working
- Product intelligence : Drive distributor to purchase high demand articles and enhance range selling
Competencies :
Technical/Functional Behavioral :
- Selling skills
- Analytical skills - Customer Focus
- Adaptability
- Result Orientation
- Interpersonal skills
Key Responsibility Areas :
Quantitative Qualitative :
- Actual primary and secondary sales
- % Revenue Contribution from NPDs in defined sales area
- Increase in Range Billing in defined sales area
- Incremental retail coverage
- Increase in % Demand Fulfillment of NPD / Focus Articles
- PJP adherence
- Timely Submission of Market Working reports - Adherence to Market Working Norms
- Market intelligence & Relationship building
Key Stakeholder Management :
Internal External :
- ASM
- MIS Admin team - Distributors and Retailers
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