Senior General Manager - HR at Aqualite Footwear Private Limited
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Aqualite - Manager/Assistant Manager Marketing (3-12 yrs)
- In collaboration with our account managers, execute customer analysis for individual or groups of customers using marketing tools.
- Participate in evaluating and modifying promotion or advertising programs.
- Participate in producing informational material for the sales force and communications media to reach maximum number of customers and prospects.
- Help plan, create and produce marketing, advertising and sales promotion materials for small to medium projects to implement marketing strategies and sales objectives.
- Lead creative development and create motivating stimulus to get targeted segment to "take action". Coordinate the development of communication materials such as catalogues, websites, brochures, packaging and in-store displays with external stakeholders like creative agency, printers, activation agency etc.
- Prepare customer activation briefs (objective, route, target, cost etc.) and share with activation partners, monitor the execution and evaluate the outcomes vs objective of activation initiatives
Independently solve moderately complex issues with minimal supervision, while escalating more complex issues to appropriate staff.
Able to handle ATL/BTL activities.
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