Apptunix - Paid Marketing Specialist (3-4 yrs)
Roles and Responsibilities:
- Implement Pay Per Click media strategies for clients
- Handle, review, and perform daily account responsibilities associated with Google AdWords, Yahoo, Bing and other search platforms for a variety of clients
- Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics
- Handle the creation of large keyword lists
- Provide creative copy suggestions and graphical ad templates
- Handle display network placement lists on AdWords and through other contextual advertising platforms
- Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals
- Direct and handle new paid search campaigns, ad groups, and accounts and aid in the creation of paid search marketing initiatives
- Direct, handle and be able to generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives
- Keep pace with search engine and PPC industry trends and developments
- Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance with client goals
- Monitor and evaluate search results and search performance across the majorsearch channels
- Communication to team and management on project development, timelines,and results
- Work closely with the other team members to meet client goal
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
