IT Recruitment Specialist at Apptunix
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Apptunix - Content Strategist (4-6 yrs)
Responsibilities:
- Develop content strategies for traditional and digital marketing channels, and content marketing and distribution platforms
- Use consumer analytics to determine the best way to engage users, increase customer loyalty, generate leads, and measure brand awareness
- Work with cross-functional teams to establish and articulate internal and external key messages, and ensure that content is aligned accordingly
- Use your understanding of SEO, keyword research, information architecture, and usability best practices to deliver targeted content
- Work with editors, writers, UX designers, content management system developers, and marketers to deliver stories that are aligned with business goals
- Manage our editorial calendar to ensure timely publication
- Assign blog posts to writers
- Identify gaps in our content and recommend new topics
- Create style guides to use as reference
- Proofread and edit written pieces before publication
- Conduct keyword and SEO research to understand customers- needs
- Monitor web traffic and engagement (e.g. conversions and bounce rates)
- Coordinate with marketing and design teams to illustrate articles
- Follow industry-related news and generate ideas around trending topics
- Review and update published content as needed
- Identify the third party channels
Requirements :
- Proven work experience as a Content Strategist, Content Manager or similar role
- A portfolio of published articles
- Experience in project management is a plus
- Knowledge of Content Management Systems, like WordPress
- Basic understanding of HTML and web publishing
- Familiarity with SEO guidelines and keyword research tools (e.g. Moz and Google Keyword Planner)
- Experience using social media for business
- Solid writing and editing skills in English
- Time-management skills
- Ability to guide and motivate team members
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
