Designation : SEO Analyst

An SEO Analyst is primarily responsible for maintaining the health of the company's website. SEO Analyst works towards keeping the website most informative and easily available for both the audience searching it and related business on the web and also for the search engines. He/she is responsible for driving the audience to the company's website and maintaining the company's reputation in the online world.

The Job Role and Responsibilities :

The SEO Analyst is involved in keyword research, advising of best practices and developing SEO strategies both on and off the page for the company's websites. He/she works closely with the team that drives content to the website. Some responsibilities of the SEO Analyst include :

- Performing site specific keyword research, competitive analysis and detailed techniques of the company's website/s to ensure the health of the website in the online space.

- Managing the day-to-day search marketing activities across multiple search engines including the campaign planning, budget management, and optimization of paid search campaigns

- Providing recommendations and execute/manage strategies for content development in coordination with SEO goals

- Developing and implementing link building campaigns, perform backlink analysis, opportunity identification, solicitation, and optimization

- Implementation and administration of search engine programs (XML sitemaps, shopping feeds, webmaster tools)

- Monitoring and evaluating web analytics dashboards and reports in order to develop and recommend SEO strategies

- Provide recommendations and execute/manage strategies for content development in coordination with SEO goals general and keyword specific.

- Consult with web designers (internal) and developers to improve the navigation of the sites to enhance their search engine rankings.

- Develop and implement effective SEO strategies that drive traffic and improve conversion rates.

Competencies and Skills Required :

- Strong knowledge about popular SEO Tools (keyword tools, web analytics, and internal reporting tools)

- Good command over written and spoken English language

- Strong organizational skills and ability to manage multiple, concurrent projects

- Ability to think creatively, strategically and identify and resolve problems

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