Human Resource at Appsforbharat
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Appsforbharat - Performance Marketing Role (2-5 yrs)
- We are looking for an experienced Performance Marketer to assist in the planning, execution and optimization of our online marketing efforts. The promotion of products and services through digital channels is a complex procedure with great potential which becomes increasingly useful for companies such as ours.
- The ideal candidate will have a passion for all things - Marketing and Technology. You will be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset in securing a growing user base. You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign.
Responsibilities :
- Drive high ROI for AppsForBharat Pooja category by efficiently executing and scaling up
- Performance marketing campaigns on Facebook, Google, and other digital media platforms.
- Carefully track the performance of campaigns and continually optimize them by taking various data cuts and doing in-depth solutions.
- Prepare weekly and monthly reports on Campaign performance and share it with the leadership team.
- Keep experimenting with various constructs, campaign types, ad platforms etc. and generate actionable insights
- Own end-to-end channel management while liaising across functions - Creative, Business and Analytics.
- Drive continuous problem discovery to identify opportunity areas through research, outside-in and data analysis and recommend 10X user growth opportunities for Pooja vertical.
- Experiment & Scale new and emerging marketing opportunities, channels, and user cohorts
What we are looking for :
- 2+ years of experience in Growth, Performance marketing experience with a high-growth startup.
- Structured problem-solving with good communication skills.
- Data-driven with good excel skills.
- Enthusiastic about learning new skills and solving challenging problems
- Expertise in most of the key aspects of digital marketing - Performance marketing, digital brand building, social media marketing, and SEO
- Experience in managing marketing budgets and delivering ROI
- An ability to thrive in a fast-paced environment
- An entrepreneurial spirit and willing to roll up his/her sleeves to deliver to the goals when needed.
- Meticulous and deep attention to detail is a must.
- Experience in a B2C firm or any established startup is a brownie point
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