Human Resource at Appsforbharat
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Appsforbharat - Manager - CRM (2-5 yrs)
Strategy
- Planning & strategising (Recurring, Moment based, Exclusive) campaigns to increase user activation, retention & improve user experience
- Develop user activation/onboarding campaigns for various user journey stages
- Develop transactional, promotional & informational content & user targeting strategies that maximise user retention, reactivations and growth CRM Operations
- To execute Push Notification / Email / Whatsapp / SMS / AppInbox / WebPush campaigns with the objective of providing a great user experience across all their interactions with the product.
- Data backed optimisation in driving key metrics across engagement and retention
- Execute and Measure various user journey frameworks to ensure user delight and faster habit formation
- Cross functional collaboration between Product, Design and Marketing teams to enhance Product appeal, Creatives and communication
- Owning end to end creative conceptualisation and creation in collaboration with the in-house design team
Measurement
- Tracking of all these sender reputations (IP/domain), inbox placement, conversion optimization etc
- Tracking the conversions from Push Notifications and SMS campaigns and improving the conversion percentages and numbers
- Working closely with Data team to understand key movers and implement learnings into strategy for continuous improvement in User delight and key business objectives
Requirement
- 2 + years of core work experience
- Experience and Understanding the use of "CLEVERTAP"
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