Human Resource at Appscrip
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Appscrip - Search Engine Optimization Specialist - B2B Vertical (2-3 yrs)
B2B SEO Specialist
We are seeking a talented B2B SEO Specialist to lead our SEO initiatives and drive our digital marketing strategies within the B2B space. The ideal candidate will have a strong background in B2B marketing and a proven track record of implementing successful SEO strategies to drive organic traffic and enhance brand visibility in the B2B sector. The candidate should possess a deep understanding of B2B marketing dynamics and how to leverage SEO techniques to reach and engage our target audience effectively.
Responsibilities:
- Develop and execute a comprehensive B2B SEO strategy to improve organic search rankings and drive targeted traffic within the B2B space.
- Conduct extensive keyword research and analysis to identify high-impact keywords and optimize content accordingly.
- Implement SEO best practices to optimize website content, landing pages, and other digital assets for B2B audiences.
- Analyze and interpret data from various SEO tools to measure the effectiveness of SEO strategies and make data-driven decisions.
- Stay updated with the latest trends and developments in B2B marketing and SEO to ensure our strategies remain relevant and effective.
- Collaborate closely with the marketing team to align SEO strategies with broader marketing objectives and campaigns.
- Conduct regular SEO audits to identify and address technical issues that may impact our SEO performance.
- Leverage link-building and outreach strategies to strengthen our online presence within the B2B sector.
- Provide regular reports and insights to stakeholders on the performance and impact of SEO initiatives.
Qualifications:
- Proven track record in implementing and managing successful B2B SEO strategies that have resulted in significant organic traffic growth within the B2B sector.
- In-depth knowledge of B2B marketing dynamics and the ability to tailor SEO strategies to effectively reach and engage B2B audiences.
- Proficiency in SEO tools such as Google Analytics, SEM Rush, Ahrefs, and Moz.
- Strong analytical skills and the ability to interpret data to make informed decisions and recommendations.
- Excellent communication and collaboration skills to work effectively with cross-functional B2B teams.
- Up-to-date with the latest trends and best practices in B2B marketing and SEO.
- Strong project management skills and the ability to prioritize tasks and meet deadlines in a fast-paced B2B environment.
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