Human Resource at Appscrip
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Appscrip - Digital Marketing Role (1-2 yrs)
1. Assisting in creating engaging and persuasive content for social media platforms, blog posts, etc.
2. Collaborating with the marketing team and the designers to develop compelling visuals, infographics, and videos to enhance content performance.
3. Optimizing content for search engine optimization (SEO) to improve organic visibility and drive traffic, keyword research, audit reports, SEM
4. Helping manage and maintain social media channels, including scheduling and publishing posts across platforms (Facebook, Twitter, Instagram, LinkedIn, etc.).
5. Monitoring social media engagement, responding to comments, and engaging with the audience to build brand awareness.
6. Researching and analyzing social media trends, competitors, and industry best practices to propose innovative strategies.
7. Compiling reports on key performance indicators (KPIs) such as website traffic, conversion rates, social media engagement, and email campaign effectiveness.
8. Assisting in creating customer personas and conducting customer surveys to gather insights for campaign optimization.
9. Staying up-to-date with the latest digital marketing trends, tools, and techniques.
Skill(s) required
- Creative Writing
- Email Marketing
- English Proficiency (Spoken)
- English Proficiency (Written)
- Search Engine Marketing (SEM)
- Search Engine Optimization (SEO)
- Social Media Marketing
