Job Overview :

As a Lead Generation Specialist, you will play a pivotal role in identifying and qualifying potential business opportunities for the company. The ideal candidate will not only focus on generating leads but will also possess knowledge of pre-sales and post-sales processes to ensure a seamless transition throughout the sales funnel. You will work closely with the sales and marketing teams to nurture leads and support customer satisfaction throughout the lifecycle.

Key Responsibilities :

Lead Generation :

- Research, identify, and generate new business leads through multiple channels (cold calling, emails, social media, etc.).

- Conduct market research to identify potential clients and target industries.

- Use CRM and other tools to track leads and prospects.

- Qualify leads by understanding their needs, challenges, and opportunities.

- Develop tailored outreach strategies to connect with decision-makers.

Pre-Sales Process :

- Assist the sales team in gathering client requirements and preparing proposals.

- Collaborate with the sales team to understand product/service offerings.

- Conduct product/service presentations and answer initial queries from potential clients.

- Work closely with the marketing team to create content that attracts high-quality leads.

Post-Sales Process :

- Ensure a smooth handover of the lead to the post-sales team once a sale is completed.

- Follow up with clients after the sale to ensure their satisfaction and address any issues.

- Work closely with customer support teams to ensure the timely resolution of customer inquiries.

- Gather feedback from clients to improve the product or service offering.

Data Management & Reporting :

- Maintain an updated CRM system with accurate lead information and status updates.

- Track lead generation performance and provide regular reports to the sales and marketing teams.

- Analyze the effectiveness of lead generation efforts and adjust strategies accordingly.

Collaboration :

- Work closely with the sales, marketing, and customer service teams to develop integrated strategies for lead nurturing.

- Collaborate with cross-functional teams to ensure consistent messaging and alignment on client needs.

Required Skills and Qualifications :

- Bachelor's degree in Marketing, Business, or a related field.

- 2+ years of experience in lead generation, pre-sales, or sales roles.

- Knowledge of CRM tools (e.g., Salesforce, HubSpot) and lead management systems.

- Strong communication and interpersonal skills.

- Ability to work independently and in a team environment.

- Understanding of the sales lifecycle, from pre-sales to post-sales.

- Analytical mindset with the ability to track performance metrics.

Preferred Qualifications :

- Experience in B2B sales and working in target industries.

- Familiarity with digital marketing and social media platforms.

- Strong problem-solving skills and a customer-centric approach.

Personal Attributes :

- Self-motivated with a strong sense of urgency and attention to detail.

- Results-driven, with the ability to meet deadlines and achieve KPIs.

- Proactive in identifying new lead generation strategies and opportunities.