App Store Optimization Specialist

App Store Optimization professional who will be responsible for assisting us in our ASO efforts for our mobile app. ASO Specialist is responsible for planning, implementing, and managing the company's overall ASO strategy. They usually cover a wide variety of duties such as app store optimization, analytics, strategy planning, link building, and keyword strategy.

Responsibilities :

- Identify opportunities and strategize plans to grow our app organically on Google Play Store through ASO

- Track, analyze, and optimize keywords and rankings for our app industry, as well as our competitors

- Work with internal and external teams to produce creative content based on ASO strategies

- Keep track of version releases for our app and make sure our ASO updates are accurately implemented into the store

- Hands-on experience in on-page metadata & Off-page metadata factors.

- Off-page activities like backlink building, monitoring the link performances, Hygiene, and web page speed optimization.

- Collaborate with our Content and Marketing team to optimize play store pages, landing pages, and content.

- Research and ensure search engine optimization recommendations on App (code and content).

- Research and analyze competitor advertising links and develop link building strategies and develop and implement our ASO strategy

- Stay up to date with the latest ASO and digital marketing trends and best practices.

Qualifications :

- Minimum of 2-3 years of proven ASO experience

- In-depth knowledge of keyword research & ASO and ability to align SEO strategies to support ASO

- Excellent understanding of ASO best practices, as well as knowledge of app store algorithms, optimization methods and effective strategies for growing app installs

- Experience managing and handling creative assets & metadata copies for Appstore, as well as for A/B testing

- In-depth knowledge of research principles and methods and experience in analyzing data

- App Localization experience.

- Critical thinker and problem-solving skills

- Strong communication skills - both written and spoken

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.